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Drink More Wine – Don’t Leave the Winemakers AloneGermany, land of poets, thinkers – and detox water. Per-capita consumption of still wine recently drifted around 22.2 liters. Back in the day, that was called a “warm-up phase,” today it’s labeled “mindful consumption.” Mindful? Yes. Mindfully too little. 
Cork Alert: What Happens If We Don’t Pour?The Naumburg Daily is worried: Fear grows: Will vineyards soon disappear along Saale and Unstrut?. Less demand, more frown lines. Industry-wide, people are already talking about German vineyard acreage shrinking by up to 30% in the long run. That’s not the romantic reduction of a natural wine, that’s the beginning of the end of a cultural asset.Saale–Unstrut: Where the North once sparkled – now it’s frayingAt Saale and Unstrut, our northernmost quality wine region, the double punch of climate change and consumer restraint hits particularly hard. In 2024, the harvest collapsed by about 64% – late frost, weather extremes, pests. And if fewer people drink, in the end the only thing left in the cellar is the genie in the bottle.“If nobody drinks, the wine just has to wait – until it becomes a museum piece.” Who Should Start (Again) – Target Groups With Catching Up To DoMillennialsYou love minimalism? Perfect. A lean Riesling is the Marie Kondo of beverages: it sparks joy. And it fits any moodboard – no filter required. Gen Z Bubble tea is cute, but only a glass of Bacchus truly explains what “terroir” means. Also: you already know micro-bubbles – just ask Pet Nat. Best Agers You cultivated wine drinking, why outsource it to the grandkids? The daily glass isn’t a trend, it’s tradition with a face. And yes: the cellar wants to be emptied, not just ventilated. Gastronomy, Culture, Politics Instead of just building bridges, make sure the glasses don’t stay empty. Cultural funding without wine is like theater without the third bell – technically possible, emotionally pointless. Looking Back: No Wine, No Western Civilization (and only thin beer)In the Middle Ages, water was a risk, not a lifestyle. People drank weak beer and wine – not to embellish tweets, but to survive. Monasteries pressed, cities taxed, poets rhymed. Luther praised the drink, Goethe found metaphors in the glass, and civilization stayed – surprisingly lively – on track. Wine was disinfectant, calorie source, communication turbo. Today we have sterile pipes and sterile conversations. Progress? Maybe. Fun? Doubtful.Facts That Don’t Just Sober You Up– Per-capita still wine consumption recently around 22.2 liters – declining trend.– Sales and revenue in the wine segment are falling; German wines are losing market share. – In the Saale–Unstrut region, the 2024 harvest collapsed by around 64%. – Industry voices warn: up to 30% less vineyard area possible if the trend continues. Hand on Heart, Glass to Mouth: What To Do?Buy regional, drink seasonal, experiment boldly. Give PIWI varieties (fungus-resistant) a chance instead of just collecting labels. Occasionally swap the craft IPA for a Silvaner, the mate straw for a Pinot Noir swirl. Every bottle you open is a small vote with the corkscrew – pro culture, contra decay.Final Scene: A Republic of Empty Glasses?If we don’t start pouring now, the landscape will grow poorer: fewer vines, fewer winemakers, fewer stories. And no one ever said: “The best idea of my life came to me over a lukewarm apple spritzer.”Drink more wine – don’t leave the winemakers alone. Not to forget. But to remember what we are: a country that doesn’t just read culture – it drinks it. Author: AI-Translation - АИИ | |
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