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Hot Battle at the Lampposts – Does the Election Poster Really Decide?The unlawful early posting of election posters for the CDU and SPD in Weißenfels, which Die Linke had drawn attention to, has now also made it into the Mitteldeutsche Zeitung. 
Bürgerstimme had already reported on this on July 23, 2026. According to the article in the Mitteldeutsche Zeitung dated July 25, 2026, CDU state parliament member Elke Simon-Kuch had known nothing about it and had no involvement in it. The posters were put up by a service provider. The SPD also commissioned a service provider, with whom there had apparently been a communication problem. The party said it would take responsibility and apologized. The city of Weißenfels has initiated administrative offense proceedings. The article did not indicate what the outcome of these proceedings would be, whether a fine would be imposed at all and, if so, in what amount. A commentary by Bruno Blitz: The Poster War Has Begun: Two Days Are Enough to Cause a StirHardly has the election campaign begun when the battle for the best spots on the lampposts begins as well. In the Burgenland district, a heated debate is currently underway over whether it is permissible or fair for parties to put up their election posters as early as four days before the officially approved period.The criticism is currently particularly loud from the ranks of Die Linke. Direct candidate Erik Stehr accuses the CDU and SPD of putting up their posters as early as Friday, even though official permission is not supposed to apply until Monday. Those affected include CDU candidate Elke Simon-Kuch as well as the SPD direct candidate in the Weißenfels, Lützen and Teuchern constituency. Suddenly It Gets Complicated: Who Is Actually Putting Posters Up Too Early?But the matter does not seem quite so clear-cut. Erik Stehr himself has already been present for days on large-format advertising spaces in various towns and has also documented this extensively on social media. The first AfD election posters can also already be seen in Zeitz and, in some places, in Naumburg and Weißenfels, even though under the applicable rules they too should technically only be displayed across the board from the official start date.The “Three Heidis”: Campaigning Through the Back Door?Another aspect is particularly interesting here: In many places, Die Linke secured an excellent starting position on the lampposts weeks ago – albeit with posters officially advertising an event featuring the so-called “Three Heidis.” The fact that this design strongly resembles classic election posters while simultaneously increasing the visibility of the party and its candidates can hardly be a coincidence. Whether this is legally permissible may be another question. Politically, however, the outrage over election posters being put up four days early therefore appears at least somewhat contradictory.Does the Lamppost Really Decide the Election?In the end, a more fundamental question arises anyway: Why is there such a fierce fight over every single lamppost?Does a poster really determine whom a citizen gives their vote to? Or, in the end, are voters persuaded by the substance, credibility and track record of a candidate? “Elke Gets Things Done”: Who Was Really There Before the Election?This comparison is particularly revealing in the constituency. CDU state parliament member Elke Simon-Kuch has been regularly visiting associations, businesses, social institutions and events for years. She seeks contact with citizens, listens to their problems and tries to initiate solutions. Her campaign slogan, “Elke Gets Things Done,” reflects this self-image. Regardless of how one evaluates her policies, it can be said that her presence did not begin just a few weeks before an election.Some competitors appear quite different: outside election campaigns, they are barely visible in public and only discover their closeness to citizens once the heated phase of the campaign begins. The phenomenon of so-called “submarine politicians” – surfacing shortly before an election and disappearing again afterward – has been criticized by many citizens for years. The Dispute Over Four Days: Just a Sideshow?Against this backdrop, the current debate over posters put up four days too early almost looks like a sideshow. While parties accuse each other of violating fair competition, many voters are likely to be more interested in who has actually stood up for their concerns in recent years.Thousands of Posters, High Costs – But What Do They Really Achieve?Perhaps that is the crucial question of this election campaign: Do we even need thousands of election posters anymore?They incur considerable costs, consume materials, shape the appearance of our streets for weeks and often end up in the trash after the election. Their actual influence on voting behavior, however, is disputed. Studies do show that posters can increase the name recognition of candidates. Whether they actually persuade people to fundamentally change their voting decision, however, is questionable. The Real Battle Is Only Just BeginningPerhaps it is time to invest less energy in fighting over the best lamppost and instead spend more time talking to citizens. Because in the end, the election is unlikely to be decided by who put their face on a lamppost four days earlier, but by who has built trust over many years.The real battle should therefore not take place on the lampposts, but over ideas, arguments and the daily work done for the people. Author: AI-Translation - Bruno Blitz und Redaktion | |
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