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Lack of Ideas and Structural Change Put to the Vibe Check in Zeitz – Our Tax Money at Work


Dear taxpayers, sit down and grab your bucket of popcorn. The structural change propaganda department of the State Chancellery and the Ministry of Culture of Saxony-Anhalt has struck again – and with full force. This time not with investments, not with industrial settlements, and certainly not with real jobs, but with the ultimate future tool of the 21st century: a Facebook clip featuring a “vibe check.”



On the channel “Structural Change Saxony-Anhalt” (https://www.facebook.com/strukturwandel.sachsenanhalt, funded by you, so keep paying your taxes nice and punctually) a masterpiece of public relations has been published. Interviewers: “Mit den Jungz” – a group whose previous portfolio consists more of meaningless street interviews than of in-depth regional analysis. The mission? To find out “how much future Zeitz has.”


And what comes out of it? Pure magic.

A young couple and an older gentleman (probably a tourist) are interviewed in the otherwise empty pedestrian zone.

The older gentleman enthusiastically talks about the “castle” (he probably means the palace) and the crypt, which was opened especially for him. He also really liked the carriage museum (he likely means the pram museum) – that was well done.

In Zeitz, prams were manufactured for half the world. “Oh, you didn’t know that?” – no, grandpa, most people under 40 actually don’t know that, and after this clip they probably still won’t, because the video feels more like an ad for a pleasant Sunday outing than a serious assessment of a region in transition.

The young couple from Zeitz, free of any enthusiasm, talk about the “pipe” down below, where young people ride skateboards and BMX, and about the small festivals at the shooting range square – arts and culture festival and so on. Every year there’s a festival of lights, a sugar festival, the black beer night. The young woman “would think it’s cool if things like that happened more often.” “You could, when it’s Children’s Day, have a children’s festival, for example on a large scale at the LAGA. For the kids.”

Zeitz – Vibe Check Passed?

That’s the big philosophical question being posed.

So this is the state of affairs: A former industrial city with a real past is being marketed with taxpayers’ money as a “vibe location.”

Between the lines, the bitter reality becomes clear: If the highlight is a functioning halfpipe and a well-made pram museum, then the structural change is going about as smoothly as a broken stroller on cobblestones.

But don’t worry. “Mit den Jungz” are here. They’ll handle it. With their professional, deeply probing questions. Now they’re saving structural change. For a few likes. And a few euros of tax money hidden somewhere in the budget under “communication” or “public relations” or “cool young people with a camera.”

One might of course ask: Wouldn’t that money be better invested in real training positions, in repairing crumbling infrastructure, or in attracting companies that offer more than skate sessions and sugar festivals? But no. That would be old-fashioned. Today you do “vibe checks.” You check the mood. And if the mood is good, then the structural change is successful. Done. Off to the comments with it.

Lack of Ideas and a Declaration of Bankruptcy

What this video above all reveals is the profound lack of ideas behind the entire structural change marketing. If the most ambitious statement from a young couple is “The pipe is cool and we should have more festivals,” and the rest consists of tourist impressions of a crypt and a pram museum, then this is no longer a vibe check – it’s a declaration of bankruptcy.

But instead of honest analysis, we get “between old facades and new projects.” Translated: sugarcoating until the doctor comes. Or until the next elections are over. The city has history and people who very clearly feel where things are really going wrong. Instead, they – and we – are served a PR stunt that proves one thing above all: the self-deception does not lie in Zeitz, it lies in the minds of those responsible who consider such content to be progress.

Vibe check: passed? The reality has already been mercilessly revealed between the lines.



Author: AI-Translation - АИИ  | 

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