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Robot Love, Rhetoric, Government Routine - Sven Schulze (CDU Minister-President) on the Campaign Trail


When Sven Schulze walks through factory halls, cameras in tow and pathos in his luggage, one thing is guaranteed: big words.



This time at Burger Küchenmöbel in Burg. “A statement for Burg. A statement for Saxony-Anhalt.” You can almost hear the echo reverberating through the freshly automated production area.

18 million euros in investment. Seven KUKA robots. State-of-the-art manufacturing. All impressive – but an uncomfortable question arises: whose success is actually being celebrated here?

Because while Schulze poses neatly in front of the machines, others took the risk. Investors, engineers, skilled workers. People who actually had to make decisions long before a Minister-President was allowed to press the symbolic start button. Political accompaniment is reinterpreted in the video as a driving force – a well-known staging: the state as midwife of economic dynamism, even though in reality it usually only shows up for the baptism.

And then there is the matter of jobs. Around 700 in Burg, 1,100 in the region – numbers that in the video are meant to act as a shield against criticism. But a closer look reveals the irony: seven robots, automated processes, more efficient production. This is not a job creation program, it is rationalization. Of course, competitiveness secures jobs in the long term – that is the standard economic narrative. But in the short term? Technology does replace people. That part is elegantly left out of the glossy clip.

Schulze’s message remains simple: “More of this, please.” More robots? More investment? More camera appointments? Or more political appropriation of entrepreneurial achievements?

Another question would also be interesting: how often was Schulze actually at Burger Küchenmöbel before this appointment – without cameras, without election campaign, without a prepared speech? Did he accompany the challenges of the site when things were not going so well? Or is this once again one of those classic obligatory visits where politics only shows up once success has already been achieved?

What remains is a familiar picture: a politician among robots, acting as if he had personally screwed them together. A video that reduces economic reality to slogans. And a “statement” that is above all one thing – a statement about itself.

Because in modern industry, the machines work quietly. Election campaigns, on the other hand, make quite a lot of noise.

Burg has been shrinking since reunification - despite CDU government

A look at the population development of Burg makes the long-term trends tangible: in the early 1990s, around 28,000 to 29,000 people still lived here; by the early 2000s it was only about 25,000 to 26,000; today it is just over 22,000. Over the decades, the city has thus lost several thousand inhabitants – a significant decline that has continued in subsequent years and still shapes the structural problems of the region today.

The economic development in Saxony-Anhalt has for years looked less like a “strong location” and more like a permanent attempt to catch up with the national average. Official figures from the State Statistical Office paint a clear picture: in 2025, real GDP again shrank by –0.2%, in the first half of the year it was already at –0.3%, and in 2024 there had already been a more significant decline of –0.9%. The pattern is clearly recognizable – Saxony-Anhalt remains structurally below the national level, even in phases where the overall economy is only stagnating or growing slightly. Particularly notable is that precisely the manufacturing sector, the industrial base that is often showcased in political staging as a success story, recorded a real decline of –1.8%.

While Sven Schulze enthuses about “statements” in front of robots, it is worth taking a look at the sober reality of recent CDU-led years in Saxony-Anhalt, which looks far less Instagram-friendly: while minister-presidents pose in front of new production lines for cameras, the very industrial core of the state is losing economic momentum.



Author: AI-Translation - АИИ  | 

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